I got a call from my friend Amy Bills over at Bulldog Solutions last week after the superb MarketingCloud webinar (download that here) a few weeks ago. Dozens of folks on the webinar were asking the same question: "How do you do a content audit, inclusive of social content." Rather than… More»
I got a panicked email from my good friend Alanna Fero, a well-known Canadian work/life consultant and author, about two months ago. Apparently, prior to her vacation to Egypt, she called Telus, her mobile provider, to turn off her data roaming. She returned home to a $37,000 phone bill - that… More»
Before I get into the projections for social media and social demand generation for Q3, I want to let you know the true cost of a 4-day road trip. It's about 200 emails. It took me only about 75 minutes to plow through them. So, the next time you're heming… More»
I took the first of my many forthcoming mini-retirements this week. Spent most of my SPG Points, and got to see parts of California I'd never seen (Tehachapi, the entire 210 freeway, Bakersfield, Boron, Adelanto parts of Fresno, anyone?). Here's my road-trip playlist, all 27 discs, in case anyone wants to… More»
So, we've had about four of these free teleseminars back to back. And, man, are cool companies showing up. We've had cool marketers from HP, IBM, Cisco, Tupperware, Hilton, and just about every company under the sun join in these teleseminars. [Note, we just changed the date… More»
I met Tim Ferriss for the first time in late 2007, at the Supernova Conference, in some San Francisco hotel ballroom. I knew from the moment I had a beer with him that he and I would cross paths later in life. He and I have a lot in common… More»
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