How Much Crowdsourcing Pays

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Some would say that crowdsourcing is the most “mature” of the Social Customer Management use cases, because, in this one, the brand actually creates products and services with their customers. You’ve got to trust and love your customers to do this. The concept is not really that new. European automotive… More»

Live-Blogging: Social Innovation In The Cloud #DF09

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I’m sitting in my first workshop of the day, Social Innovation In The Cloud (yes, I slept through my two 7:30s, but I’ll catch the replay). This session is largely populated by non-profits who are using cloud-based applications, workflow and CRM (for fundraising). We began with James Bullard, the director of… More»

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C2C? What Social Software Solution Extole Is Doing Right

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If You’re Not Queueing, Then What The Heck Are You Doing?

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I work with small business execs for the most part,…