Posted at 01:34PM in cpg • Permalink • No Comments
July 26, 2010
I just heard from Juan Martinez over at CRM Magazine. It looks like they just ran our interview from a couple of months ago, on how women’s health care and wellness brands can monetize the social customer.
Here’s the link : fascinating article!
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Posted at 05:11PM in cpg,
grocery,
scrm • Permalink • No Comments
April 20, 2010
Many people know that grocery is “1 percent business,” meaning that the typical profit margin is about 1 percent. And there are software vendors like MyWebGrocer who are trying to help the grocery stores of the world get on to the social web. And that’s a noble goal. Except when…
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Posted at 06:54AM in cpg • Permalink • No Comments
February 10, 2010
I was sitting in a doctor’s office about a month ago when I saw a writeup in The Advocate about the “best deodorant in the world.” I’ve been using Gilette’s deoderant/anti-perspirant probably since high school (1994?), and I’d never really thought of changing, except that I’d been reading a lot…
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Posted at 08:00AM in cpg,
food & beverage • Permalink • No Comments
January 26, 2010
According to Bloomberg, it looks like Walgreen Co. is chatting up food manufacturers like Unilever, Nestle
and Sara Lee – to white-label and also sell at Walgreens stores.
“Everyone is time-starved and we have the most convenient 7,000 locations in the US,” Bryan Pugh, the company’s vice
president of merchandising,…
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Posted at 11:06AM in cpg,
food & beverage,
social crm • Permalink • No Comments
January 20, 2010
There was one vertical market that was a real bright spot in the recession last year - gourmet food. Although the '08-'09 recession casualties included Gourmet Magazine and a handful of smaller gourmet food brands, overall, gourmet food (especially the types that are prepared at home), tend to do really…
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