Posted at 09:05AM in analytics,
branding,
grocery,
scrm,
smt,
social crm • Permalink • No Comments
February 9, 2012
Case Study: Tropicana Orange Juice
Tropicana Orange Juice, part of the PepsiCo brand family, learned the hard way, in January 2009, that not engaging the social customer could be very costly. The brand launched a full-scale package redesign, replacing their decades-old “straw in an orange” packaging with a minimalist, sans-serif design.…
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Posted at 05:11PM in cpg,
grocery,
scrm • Permalink • No Comments
April 20, 2010
Many people know that grocery is “1 percent business,” meaning that the typical profit margin is about 1 percent. And there are software vendors like MyWebGrocer who are trying to help the grocery stores of the world get on to the social web. And that’s a noble goal. Except when…
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