February 10, 2012
How Visible Are Your Conversations?
Here’s another example on the visibility of the conversation when your brand manages the social customer. (See Table 3.1.) Let’s say you’re selling mobile phone service and an unhappy AT&T customer, who we’ll call Jane, is frustrated because her Apple iPhone contract ended in June 2010…
January 9, 2011
A few months ago, we worked on a really fun project for a Southern California sports brand with Vain Media, a great L.A.-based app development shop, run by Steven Schkolne.
Together, we researched a plan to get a client’s live sporting events on a streaming iPhone app. Since the project’s now live,…