I had a great support call yesterday with Maurice Colon on Infusionsoft’s support team. We’d been trying to set up a way to make a campaign for not only our series of upcoming webinars, but for cloning, so that when we had a webinar in the future, we could clone… More»
Ed. note: This is part of a series of excerpts from The Social Customer, the new guide to social customer acquisition, monetization, and retention by Adam Metz. For the first entry, go here. This installment continues Chapter 13: Social CRM Strategy. Adam lays out the creation of a social CRM strategy. Now that… More»
Ed. note: This is part of a series of excerpts from The Social Customer, the new guide to social customer acquisition, monetization, and retention by Adam Metz. For the first entry, go here. This installment begins Chapter 13: Social CRM Strategy. Adam discusses the importance of a social media management system. Now that… More»
Ed. note: This is part of a series of excerpts from The Social Customer, the new guide to social customer acquisition, monetization, and retention by Adam Metz. For the first entry, go here. This installment begins Chapter 11: Metrics and Rationale. Adam begins to explain how to interpret your organization's needs for… More»
Ed. note: This is part of a series of excerpts from The Social Customer, the new guide to social customer acquisition, monetization, and retention by Adam Metz. For the first entry, go here. This installment finishes up Chapter 10: Seamless Customer Experience. Adam shares some thoughts behind the concept of the 23… More»
RAPID SOCIAL MARKETING RESPONSE (NUMBER 3) What Is It? I know, this sounds just like social marketing insights, but it’s actually the next logical step—defending the brand in a short response time (around five minutes). This is the use case that really validates Social Marketing Insights. For example, let’s say you sell all-natural… More»
When most people talk about “social media,” what they’re really talking about is social marketing—the “tip of the iceberg.” This is quite possibly the most fundamental misunderstanding of Social Customer Management and social business. Often, senior executives will hire a strategic consulting team, specializing in social business, then hand them… More»
Ed. note: This is part of a series of excerpts from The Social Customer, the new guide to social customer acquisition, monetization, and retention by Adam Metz. For the first entry, go here. This installment continues Chapter 2: The “How” and “Where” of Engagement and the Four Social Customer Scenarios. Adam discusses… More»
Ed. note: This is part of a series of excerpts from The Social Customer, the new guide to social customer acquisition, monetization, and retention by Adam Metz. For the first entry, go here. This installment continues Chapter 1: The Brand As A Social Object and the Business Case for Social CRM. Adam… More»
Ed. note: This is part of a series of excerpts from The Social Customer, the new guide to social customer acquisition, monetization, and retention by Adam Metz. For the first entry, go here. This installment comes from Chapter 1: The Brand As A Social Object and the Business Case for Social CRM. Why… More»
So, this website may or may not contain content that stomps all over someone else's copyright. Usually it does not. But, occasionally it does, until we take a moment to either properly give attribution or modify our content. The U.S. House's Stop Online Privacy Act (SOPA) and the Senate's Protect-IP Act allow… More»
This is one of those articles that's hard for a guy like me to write, because I place so much value on professional detachment and vendor neutrality. But sometimes my enthusiasm for a company just boils over, and I have to share. I love InfusionSoft. There, I've said it. I've known the… More»
Ed. note: This is the second in a series of excerpts from The Social Customer, the new guide to modern marketing by Adam Metz. For the first entry, go here. While using social media and becoming a social customer is hardly an act of rebellion, at some point it was. My Yelp.com… More»
Ed. note: This is the second in a series of excerpts from The Social Customer, the new guide to social customer acquisition, monetization, and retention by Adam Metz. For the first entry, go here. For any consumer brand, when it comes to social media strategy or Social Customer Management, there… More»
Ed. note: This is the first in a series of excerpts from The Social Customer, the new guide to modern marketing by Adam Metz. Here, Adam discusses the influences that shaped his view of business. It’s possible that many of the readers of this book will understand how I grew up,… More»
I was sitting at breakfast in Atlanta this morning, reading an article about the legendary, but long-defunct record label Casablanca Records, on Wikipedia. There was this band that used to open for Kiss in the '70s, when their career was taking off, a great New Jersey pop/hard-rock band called Starz.… More»
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