A review of The Social Customer

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Ed. note: The following is a brief review of The Social Customer, the new guide to social customer acquisition, monetization, and retention by Adam Metz. This review comes from Kristy C. Cartier, who is Communications and Marketing Manager for the Association Management Group assigned to the Association of Hispanic Advertising… More»

How To Raise A Ton of Money For Haiti Using Social Customer Managment

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The Red Cross has raised over $5m for the Haitian earthquake in the last 36 hours. Everybody’s talking about and writing about it. If you want to manage your social customers and raise a bunch of money for Haiti too, here’s how to do it. 1. Triple-Donation Model For New Customers,… More»

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C2C? What Social Software Solution Extole Is Doing Right

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I work with small business execs for the most part,…