February 20, 2012
I’ve had many an executive ask me, “What exactly can we do with social CRM, besides field customer complaints and solve problems?” I usually tell them they’ve already discovered the two key use cases, but there are about 21 more to go, and we better keep moving if they ever…
January 11, 2012
Ed. note: This is the fourth in a series of excerpts from The Social Customer, the new guide to social customer acquisition, monetization, and retention by Adam Metz. For the first entry, go here.
In this installment, Adam starts a discussion about lifestyle marketing, brand awareness, and the two main shapes…
January 6, 2012
Ed. note: This is the first in a series of excerpts from The Social Customer, the new guide to modern marketing by Adam Metz. Here, Adam discusses the influences that shaped his view of business.
It’s possible that many of the readers of this book will understand how I grew up,…
January 28, 2011
I was sitting at breakfast in Atlanta this morning, reading an article about the legendary, but long-defunct record label Casablanca Records, on Wikipedia. There was this band that used to open for Kiss in the '70s, when their career was taking off, a great New Jersey pop/hard-rock band called Starz.…