I had a great support call yesterday with Maurice Colon on Infusionsoft’s support team. We’d been trying to set up a way to make a campaign for not only our series of upcoming webinars, but for cloning, so that when we had a webinar in the future, we could clone… More»
I work with small business execs for the most part, and I have since 2008. One thing that most of them have in common is that they’re smart and interesting people, and they typically share cool content, when they choose to use social media. Way back in 2007, when small business… More»
Yesterday, we ran the first part of an insightful 2-part series on how local-centric SMS/email convergence vendors are allowing local merchants to become more successful. Read on for some great tips from LocalsLikeUs founder Neej Gore. “Smart phones are very capable. Apps slowed the adoption of SMS. But … More»
Connecting with your customers is a must, no matter how you accomplish it. Email marketing has been the standard for many years, but new technology and attitudes are moving us toward change. We sat down recently for a conversation with entrepreneur Neej Gore to talk about the convergence… More»
Ed. note: This is the second in a series of excerpts from The Social Customer, the new guide to modern marketing by Adam Metz. For the first entry, go here. While using social media and becoming a social customer is hardly an act of rebellion, at some point it was. My Yelp.com… More»
I get asked this question all the time: “Who should I follow in Social Customer Relationship Management (social CRM)?” So, I created a Twitter list, SocialCRMMasterminds . I took the name from Napoleon Hill’s “Think And Grow Rich,” from his master-mind group. Well, the other night, I took a moment to devise… More»
What follows is an excerpt from our new eBook, The Metz Way: How To Run A Profitable, Debt-Free Social Business, Make Lots of Clients Crazy Happy, And Be A Total Lovecat Doing It “To find someone you love, you gotta be someone you love.” – ‘Concrete Bed’, Nada Surf [To download the entire… More»
What follows is an excerpt from our new eBook, The Metz Way: How To Run A Profitable, Debt-Free Social Business, Make Lots of Clients Crazy Happy, And Be A Total Lovecat Doing It “To find someone you love, you gotta be someone you love.” – ‘Concrete Bed’, Nada Surf [To download the entire… More»
When MetzMash launched nearly two and a half years ago, in Summer 2007, it was my third blog. I'd previously had a music blog, Megalomania (2003-2006) and a mobile technology blog, Viper Education (possibly my worst-named project, ever, even if the content was pretty good). The very first aggregator that… More»
I’m sitting in my first workshop of the day, Social Innovation In The Cloud (yes, I slept through my two 7:30s, but I’ll catch the replay). This session is largely populated by non-profits who are using cloud-based applications, workflow and CRM (for fundraising). We began with James Bullard, the director of… More»
It’s always exciting when a brand that’s primarily known for enterprise resource planning (ERP) software like Sage comes out with a product aimed at helping small businesses succeed on the social web. The brand has also published a basic guide to the social web, aimed at small business.… More»
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